12 Oct How to Promote a Live Music Event
So you booked a show with FanFlex, now here are some beneficial tips on promoting your show!
Original article found: Jukebox Live
Author: Mark Van Holsbeck Instagram Website
1. Focus on physical advertising
A concert poster is essential, as it grabs people’s attention and you can actually put them for free in dozens of places in the city. We spend a lot of time on the Internet and looking through phones and thus neglect traditional methods, but they are still the best, reaching a local audience. In fact, in 2020, 46% of all advertising was expected to be online for the year, and it had significantly paid off more than ever before.
2. Make it easy to book tickets
How many times were you pissed off when the website didn’t open? How often do you stop yourself from scrolling the site or booking because it seems fishy? There is no excuse to not have a system in place for people to buy tickets for your music event. There are some sites that let you sell tickets with minimal setup time and no cost. Once you’ve done the hard work of making your event sound appealing, don’t give customers a reason to click away. An untrustworthy site, poor choice of payment methods, or a confusing checkout process can all lead to cart abandonment.
3. Be active and consistent on social media
Your music band should make efforts to build an audience on social media, which is a key to reach out to millions of your potential customers. Social media is a no-brainer and a free tool that dramatically helps you engage more people, promote your band, and stay recognized on various social media channels.
4. Consider paid ads
While sharing content on social media platforms is free, you also might consider ads, such as Google Ads or Facebook Ads. Luckily, you can tailor paid advertising so specifically that even a small outlay can result in bodies through the door if you do it right.
5. Get your artwork/design in order
Remember this statement forever: professional, high-quality, and creative posters, ads, and listings should be visually attractive. Visuals are a huge part of your brand, so if people see an unprofessional gig poster or advert, it is natural to conclude that the event will be unprofessional. Artwork doesn’t have to cost a fortune but it is crucial to have one that will turn heads.
6. Distribute flyers
You might think it’s lame but it still works. It is important to create impressive leaflets using leaflet makers and distribute them to whoever is going around. Make sure that you create a catchy flyer with a big image and necessary information about an event.
7. Use the press
Reach out to local papers, bloggers, and independent/college radio, or any other radio program that plays independent music in the area. A lot of local press would be delighted to have something to share with a basic press release. However, it’s more effective if you can share your gig’s unique selling point and convince the press that it’s worthy of note.
Conclusion
Some other things you might consider including is blogging, email marketing, listings, brand partnerships, live streaming, and more. As you can see, there are many methods to use — combine all or find what works best for your band promotion!
Taking action is the most important step for promoting your gig. Hence, be relentless and contact as many people as you can trying to build buzz for your event!